Fahad HOct 28, 20166 min readFacebook’s racial targeting isn’t new, bad or always illegal despite renewed attentionBreaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless...
Fahad HOct 28, 20161 min readReddit launches ad targeting product based on site visitsReddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have...
Fahad HOct 28, 20161 min readHow consumers use reviews and what you can learn from themDownload this report from Trustpilot to learn: how consumers engage with reviews; which factors (quantity, recency, content) affect...
Fahad HOct 27, 20164 min readWhat advertisers should know from Twitter’s Q3 2016 earnings callTwitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already...
Fahad HOct 27, 20161 min readTwitter to cut workforce by 350 employees to refocus effortsWhat’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or nine percent of the workforce. The cuts...
Fahad HOct 27, 20162 min readTwitter’s Q3 2016 Earnings Report in 5 ChartsTwitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...
Fahad HOct 26, 20162 min readQ3 Reports: Facebook continues to see significant ad spend growthAdvertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...
Fahad HOct 24, 20164 min readOctober surprise: When brands enter the political discussionOver the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...
Fahad HOct 21, 20163 min readFacebook now re-ranks News Feed stories in real time on the client sideFacebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections...
Fahad HOct 20, 20161 min readFueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returnsA new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...
Fahad HOct 20, 20162 min readPinterest announces Pin Collective, connecting businesses with content creatorsrvlsoft / Shutterstock.com Marketers already have a lot on their hands, but sourcing content doesn’t necessarily have to be one of them....
Fahad HOct 19, 20164 min readHarassment problem on Twitter? Brands say they’re not worriedApparently, the brands looking to buy Twitter the company are way more concerned about the social network’s longstanding but recently...
Fahad HOct 19, 20162 min readFacebook adds new tools for local discovery and commerceFacebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...
Fahad HOct 18, 20162 min readInstagram highlights Stories on Explore tab to boost viewershipInstagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of...
Fahad HOct 17, 20165 min read4 tactics to generate quality leads from social mediaBecause this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as...
Fahad HOct 13, 20161 min readGet the most from your social media campaigns this holiday shopping seasonIn this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing...
Fahad HOct 13, 20161 min readPinterest’s monthly user base hits 150 million people, up 50% from last yearI AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...
Fahad HOct 13, 20164 min readTracking the confusing reality of the cross-social experienceI found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the...
Fahad HOct 13, 20164 min readFacebook will rank Audience Network publishers’ ad slots, price them accordinglyIf the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...
Fahad HOct 12, 20161 min readHow Facebook is dealing with ads overcrowding the News Feed, explained in 42 secondsSome time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...
