Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
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Facebook is killing people, posting erroneous ‘Memorialized Account’ messages
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below...
Facebook puts some limits on controversial, quasi-racial ad targeting option
No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...
What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Soon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice Beach Boardwalk with my...
What the line for Snap Inc.’s Spectacles was like on release day
Snapchat’s parent company, Snap Inc., started selling its Google Glass-like Spectacles on Thursday, but only at a single vending machine...
Instagram Stories get better with new features
Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features...
The future of Instagram is spam
When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates...
Twitter’s top biz exec Adam Bain is leaving
The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has...
Pinterest adds measurement, data vendors to its Marketing Partners program
rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...
Snapchat copies two of Instagram’s features, adds World Lenses
It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August —...
Ads in Facebook Messenger are officially here
Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...
The FTC isn’t going to save influencer marketing from itself, but the industry could
online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...
SEE: How Twitter is stripping ads & engagement options off publisher content
The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips...
Should you be using LinkedIn Ads?
All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...
Facebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feed
A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...
Facebook’s Q3 2016 earnings report in 7 charts
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Twitter will automate brands’ customer service DMs with welcome messages, quick replies
Welcome! Have you been paying attention to the battle between Twitter and Facebook Messenger to serve as marketers’ favorite social...
Pinterest pulls ads from Instapaper’s site, makes premium service free
Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one...
Instagram tests shopping outside of ads with 20 retailers in the US
Ever seen a brand post a photo of a shirt on Instagram and thought, “I want that. How can I get it?” But then realized in order to get...
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those...
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