Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving...

influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be...

Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...

Join our panel of experts on Thursday, December 8, 2016, as they show you how to reduce complexity, increase scalability, and improve...

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...

Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it...

A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles,...

Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking...

There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook —...

Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will;...

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020....

Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its “Ethnic Affinities” targeting in conjunction...

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...

In this guide from Lithium, you’ll learn: the value of social customer service; best practices for social customer service; key metrics...

Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features...

On Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...

For years, Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn...