In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or...

Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that...

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days. To give publishers and others more...

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away...

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl...

Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads!...

We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers...

Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s...

By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...