LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...
Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged...
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...
LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab...
A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated...
Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...
Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on...
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...
Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly,...
Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and...
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Facebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the...
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of...