
Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software...

Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Tim
Pinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...

Snap acquires Placed to better measure in-app ads to in-store sales
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...

Social bookmarking pioneer Delicious heads to the dead pool
Delicious.com, once the internet’s top social bookmarking site, is shutting down later this month. The announcement Thursday came from...

Finally getting (Linked)In on the retargeting action
Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...

Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Skype was first released in 2003 as a messaging and free calling tool — ahead of its time. Since then it has evolved, been acquired by...

Instagram ads can now link to brands’ Messenger accounts, bots
Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest...

Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...

How to make ads less adversarial
Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...

Pinterest adds autoplay video ads to feeds, search results
Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted...

Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories...

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is...

Email vs. social: Which works best for B2C?
Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your...

Quora’s ads platform is out of beta and available globally
Quora, the place to get answers to questions on just about any topic you can dream up from people who know about it, has now opened its...

7 Real-World Tips for Better Social Engagement
Why do brands still struggle with social media? It’s complex: new social networks and touch points are constantly emerging, it’s hard to...

After recent News Feed changes, Facebook offers guidance for publishers
Are you a publisher who’s looking for tips about how to connect and engage your Facebook fans? Facebook has just shared a series of...

What you should know about Twitter’s latest privacy policy update
When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use...

Facebook now pinpoints individual posts to keep clickbait out of the News Feed
Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines...

FAQ: Everything Facebook has admitted about its measurement errors
To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...