While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid...

When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook. Facebook...

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a...

Messenger’s Siri-like virtual assistant, M, is getting more helpful. Roughly three months after rolling out M Suggestions to facilitate...

Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...

Earlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent...

Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....

The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC...

When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting...

Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday....

Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

Instagram is a popular place for brands to pay celebrities and publishers to piggyback their organic audiences. But if those celebrities...

Twitter is rolling out buttons that brands can add to direct messages that, when clicked, can direct people to visit the brand’s site,...

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite...

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon,...

For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions. This week, Brandwatch announced that...

Facebook’s Instant Articles format is supposed to be a better, faster version of the web’s standard article page. Now it’s adding what...

It’s not difficult to imagine that, within a few years, many common business tasks and customer service requests that can be handled...

Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also...