With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If...

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a...

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...

Google’s recent $2.7 billion antitrust fine in Europe had a material impact on its quarterly earnings. The possibility of additional...

Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s...

Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another...

Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under...

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist....

Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location...

Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the...

Facebook CEO Mark Zuckerberg announced the new chatbot feature for the Facebook Messenger app. This feature would allow a bot to respond...

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers...

Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an...

The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep...

Facebook is getting more tactical in its war against spammy links invading people’s news feeds. After pinpointing individual spammy...

Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when...

Originally a place for people to chat with their friends, Facebook’s Messenger is officially making a home for people to find businesses...