Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...

Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after...

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create...

Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...

Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...

Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few...

The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing...

Customer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....

In this new economy, influence happens at the most local level. The influencers aren’t celebrities or news organizations, but active...

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...

Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...

Snapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...

Realizing that people don’t always recognize the publication behind an article they find on Facebook, the social network is rolling out a...

Roughly a month after LinkedIn began testing a way for people to post native videos to its social network, the Microsoft-owned company is...

However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked...

Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when...

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday,...

Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own...

New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...