Fahad HSep 25, 20172 min readInstagram hits 2 million monthly advertisers, doubling in six months (again)For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...
Fahad HSep 22, 20173 min readFacebook will measure how its ads compare against, complement TV campaignsFacebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...
Fahad HSep 22, 20171 min readMake user-generated content your brand’s secret weaponJoin Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively...
Fahad HSep 22, 20174 min readSocial media ad fatigue: How to combat it without spending all day making new creativesincreased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...
Fahad HSep 21, 20172 min readMessenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFsFacebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...
Fahad HSep 21, 20173 min readFacebook will target ads to people based on store visits, offline purchases, calls to businessesFacebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
Fahad HSep 21, 20173 min readPinterest’s interest-based ad-targeting options swell to more than 5,000Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...
Fahad HSep 20, 20174 min readFacebook will add ‘more human review’ of ad-targeting optionsOn Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Fahad HSep 20, 20172 min readSnapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiencesSnapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...
Fahad HSep 19, 20171 min readFacebook’s removal of 4 ad targeting options does not apply to existing campaignsLast week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Fahad HSep 19, 20172 min readPinterest opens self-serve version of Pin Collective branded-content programThe self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Fahad HSep 18, 20171 min readFacebook will block advertisers from changing link previews, but hasn’t yetFotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Fahad HSep 15, 20174 min readFacebook yanks education, employment, field of study and job title targeting after advertiser selectAs precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 15, 20171 min readWhat the FTC’s latest endorsement disclosure actions mean for marketersLast week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Fahad HSep 13, 20172 min readFacebook tests group video chat app called BonfireFacebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Fahad HSep 12, 20172 min readFacebook is consolidating its ad-buying tools and combining its ad placement optionsOn Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...
Fahad HSep 12, 20173 min readFacebook will stop displaying Instant Articles within MessengerFourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer...
Fahad HSep 11, 20172 min readFacebook updates its shoppable Collection ads to mirror print catalogsFacebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...
