Facebook shows users more details about data used to target ads
Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to...
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LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along...
Pinterest unveils new video capabilities for brands
Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses...
Most consumers believe online privacy is impossible, survey finds
Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they...
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or...
Facebook brings back reach estimates for Custom Audiences
Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom...
LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed...
Instagram to start showing ads in Explore tab
Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new...
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
LinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add...
Welcome to the next era of social media marketing
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Facebook’s digital wallet Calibra: What it could mean for marketers
Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a...
Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019. The fields to be removed...
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Facebook launches new market research app after pulling similar app in January
Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from...
Women make up majority of influencer community, still earn less than male influencers
The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature
Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...
Instagram advertisers can now convert organic influencer posts into ads
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...
Instagram recruits Facebook VP Justin Osofsky as next COO
Instagram has named Justin Osofsky as its new COO. The head of Instagram Adam Mosseri announced the Osofsky’s new role in an Instagram...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join...
What will happen to influencer marketing if Instagram ‘Likes’ go away?
In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram...
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