Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s...

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based...

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to...

Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will...

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...

A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week Twitter unveiled a new program called #Fuel to offer advertisers...

As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is...

You need to use social media to enhance your customers’ experiences with your brand. It’s time to delight. Set the stage: Engage your...

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...

Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a...

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On...

Facebook wants to make more money from Messenger, and the company is willing to share some of that money with developers to get them to...

Facebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution...

I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and the...

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...