
Facebook is now giving users the option to remove apps in bulk
Facebook has rolled out a new option that allows users to remove apps in bulk from their profile settings. The new feature, which is...

Pinterest’s head of ad products exits company less than 6 months after taking over ad business
Pinterest has confirmed that its head of ad products, Jon Alferness, has left the company and that it has made a change to its product...

Facebook now displaying related stories & share info for articles as part of ongoing News Feed
Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the...

Much ado about data
In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...

Facebook expands A/B ad-testing capabilities & adds reporting features
Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...

Facebook’s new Custom Audiences permission tool will require user consent confirmation
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email...

How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targe
On Thursday, Facebook said it would be phasing out the use of third-party data for ad targeting on the platform over the next six months....

Facebook’s removing third-party targeting data: What marketers need to know
Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...

Facebook booting data brokers, simplifying privacy tools to bolster user confidence
Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...

Instagram makes Stories advertising easier with automatic full-screen support
Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it...

Twitter emoji ad targeting is still new territory for some brands
First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they...

LinkedIn is rolling out native video advertising & video for Company Pages
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include...

Report: Facebook on lobbyist hiring spree
As Facebook CEO Mark Zuckerberg considers whether to testify before a Senate committee next month, Facebook is reportedly adding...

Advertisers didn’t leave YouTube, and they won’t leave Facebook
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying...

Facebook’s local news prioritization in News Feed now rolling out globally
In January, Facebook committed to surfacing more localized news within the News Feed. This announcement came on the heels of a major News...

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerab
Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The...

Facebook quietly removes ad filter to target users based on their relationship preferences
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship...

Snapchat bulks up location-based ad targeting & launches in-store analytics tool
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...