Could Facebook’s reputation problem affect your Facebook marketing campaign?
Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was...
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Facebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say adver
Facebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its...
16 social media updates for marketers in 2019… so far
Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals,...
Americans record lowest ‘satisfaction’ with Facebook since 2015, according to ASCI
A steady stream of surveys and anecdotal evidence indicates Americans are less trusting and engaged with Facebook since the Cambridge...
Pinterest revenue jumps 62%, monthly active users reaches 300 million
Pinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer i
Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian...
Snapchat’s ‘Instant Create’ fast-tracks ad creation
Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web...
Facebook to remove thousands of outdated interest targets for advertising
Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and...
Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total...
Facebook’s search ad test is extending to more accounts
Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on...
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said...
Snap continues to march forward with solid gains during the second quarter of 2019
Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388...
LinkedIn rolls out new feature to help SMBs promote their service offerings
Small and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company...
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the...
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over...
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
Anticipated for months, the Federal Trade Commission (FTC) voted today to fine Facebook a record $5 billion for apparent violations of a...
Twitter ArtHouse launches to give brands more access to creators, influencers
Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of...
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