
Facebook expands its list of marketing partners, while limiting what view tags can do
Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is...

Facebook says it has suspended 200 apps for possible misuse of data
LJZ / Shutterstock.com Since suspending Cambridge Analytica for using an app to exploit user information nearly two months ago, Facebook...

Snapchat begins rolling out redesign on iOS that reverses changes launched last year
Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says...

It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequ
We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data....

Facebook reorganizes internal teams, moves existing executives into new leadership roles
As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and...

Instagram rolls out new messaging features for business profiles, expands action buttons to more thi
Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it...

Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...

Survey: 74% still use Facebook daily, but 44% recently changed privacy settings
LJZ / Shutterstock.com Despite mostly negative coverage, the Cambridge Analytica data scandal doesn’t appear to have had a material...

Using machine learning to get more value out of your Facebook campaigns
Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...

Instagram testing a booking & payments feature it first announced more than a year ago
Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses...

Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...

The F8 Developer Conference is over: Here’s everything Facebook announced
Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day. The CEO...

Considering a social media management platform? Compare 18 leading vendors
Finding the right social media management software is a complicated process. How do you decide which one is right for your organization?...

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
Snap Inc. released its quarterly earnings for Q1 2018, reporting $230.7 million in total revenue for the first quarter of the year. Year...

Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8
Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t...

Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...

Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads m
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its...

Customer acquisition on social media — with your own data
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...