Quora advertisers can now optimize campaigns for conversions
Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions...
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Pinterest says it will attract some 50M back-to-school shoppers this season
As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting...
Facebook to reveal country of origin behind Pages
In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a...
How marketers can take advantage of Facebook’s Advanced Matching Pixel
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using...
Facebook bans bail bond ads & requires pre-certification for addiction treatment ads
Facebook will no longer allow promotions for bail bond services and is only allowing ads for addiction treatment centers from advertisers...
Facebook’s content review policy: How it works, the teams & tech behind the reviews &
Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior”...
Pinterest opens up wide-format Promoted Videos to all advertisers
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times...
Facebook adds Stories, action buttons & more to redesigned mobile Pages
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their...
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s CEO and...
Twitter loses ability to let users auto-post tweets & retweets to Facebook
Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messagin
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp...
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that...
Facebook & Instagram introduce new user tools to track time spent on the apps
“It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools...
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to...
Twitter shares how it ranks search results after being accused of shadow banning accounts
Twitter says Tweets from an account the searcher is interested in rank “highly” in search results, along with popular tweets connected to...
As Facebook user and revenue growth slows in Q2, advertisers are still on board
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
George Dolgikh / Shutterstock.com LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its...
Twitter tightens access to API platform & restricts number of daily actions an app can perform
Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new...
Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding...
Snapchat to shutter Snapcash August 30
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
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