Fahad HNov 30, 20182 min readLinkedIn’s new privacy setting prohibits marketers from exporting emailsLinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....
Fahad HNov 28, 20181 min readQuora unveils new Promoted Answers ad unitThough all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...
Fahad HNov 28, 20184 min readData privacy: Will the industry emerge stronger following the Facebook fallout?Facebook has undergone a tumultuous period of self-examination in 2018 with the departure of the founders of WhatsApp and Instagram just...
Fahad HNov 21, 20186 min readWhy businesses are relying on Facebook Groups to build engaged audiencesFacebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...
Fahad HNov 20, 20182 min readFacebook Ads Manager problems affected many advertisers, days ahead of Black FridayA number of advertisers were met with errors in Facebook Ads Manager on Tuesday. This story has been updated. Now is not a good time for...
Fahad HNov 19, 20182 min readInstagram strips out fake ‘likes’ tied to 3rd-party appsWith 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
Fahad HNov 19, 20181 min readSnapchat’s Lens Creative Partners program helps brands find AR filter creatorsSnapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Fahad HNov 16, 20182 min readPinterest partnerships with name brands and Etsy focus on a personalized holiday strategyPinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...
Fahad HNov 15, 20181 min readInstagram unveils 3 new shopping features ahead of holidaysInstagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...
Fahad HNov 15, 20182 min readOffice Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
Fahad HNov 13, 20182 min readLinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employeesLinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...
Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Fahad HNov 12, 20187 min readFacebook Attribution deep dive: Democratizing attribution for digital marketersPicture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...
Fahad HNov 12, 20184 min readWhatsApp ads are coming: Will advertisers start buying?In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
Fahad HNov 12, 20184 min readThe disastrous consequences of measuring engagementBrad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Fahad HNov 8, 20183 min readHere’s what Facebook says about ads and targeting on PortalAs Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Fahad HNov 7, 20182 min readSnapchat integrates with Comscore to measure Discover channel trafficSnapchat is partnering with Comscore to allow the firm to measure publisher reach for their Discover channels, the companies announced...
Fahad HNov 6, 20182 min readLinkedIn reorients Campaign Manager with objective-based campaign workflowLinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Fahad HNov 2, 20181 min readInstagram reportedly testing new promoted Stories ad option for business accountsInstagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Fahad HNov 2, 20182 min readInstagram now lets users add IGTV video ‘previews’ to StoriesSoon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
