LinkedIn’s new privacy setting prohibits marketers from exporting emails
LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections....
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Quora unveils new Promoted Answers ad unit
Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...
Data privacy: Will the industry emerge stronger following the Facebook fallout?
Facebook has undergone a tumultuous period of self-examination in 2018 with the departure of the founders of WhatsApp and Instagram just...
Why businesses are relying on Facebook Groups to build engaged audiences
Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its...
Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday
A number of advertisers were met with errors in Facebook Ads Manager on Tuesday. This story has been updated. Now is not a good time for...
Instagram strips out fake ‘likes’ tied to 3rd-party apps
With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...
Instagram unveils 3 new shopping features ahead of holidays
Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
LinkedIn announced on Tuesday that it has rebuilt Company Pages “from the ground up” and is rolling out the new LinkedIn Page experience...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...
WhatsApp ads are coming: Will advertisers start buying?
In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a...
The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Snapchat integrates with Comscore to measure Discover channel traffic
Snapchat is partnering with Comscore to allow the firm to measure publisher reach for their Discover channels, the companies announced...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
LinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Instagram now lets users add IGTV video ‘previews’ to Stories
Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...
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