Last August Twitter refined its ad products by giving some advertisers the ability to pay only for the engagement they wanted. Called...

The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way...

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted...

announced, on Tuesday, it will be launching new features and services it says are aimed at awareness, intent and action. “We are aligning...

Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced...

There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter is rolling out its new desktop search interface for all logged-in users,...

Belgium’s privacy watchdog today accused Facebook of violating European and Belgian privacy laws by tracking people online without their...

Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep...

Facebook has launched a handy feature for local business advertisers. Today it added a new call-to-action button for News Feed ads: a...

The Domino’s Pizza Twitter account was at a loss for words on Tuesday, sending out a steady stream of tweets almost entirely made up of...

Facebook’s publisher outreach program is finally launching. The social network announced early this morning that it will start hosting...

With all the talk about organic reach for Facebook Pages shrinking to next to nothing, you might think that there would be a...

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be...

It’s a social media pro’s worst nightmare: posting a personal tweet on a brand account. It can be embarrassing and potentially...

One of the biggest struggles when sharing a post to Facebook from your mobile device is the flipping back from browser to app and...

Greetings, marketing friend-o, so nice to see you! It’s always nice to see you, whether it’s here, or on Facebook, Twitter, Google+,...

Facebook announced today that app install ads can now include deep links, giving advertisers the option to send people directly to...

If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused...

Twitter’s problem with porn caused Nielsen to pull a Promoted Tweet campaign this week. Nielsen temporarily halted advertising on Twitter...