Men + Demographics > Parent Targeting Naturally, our first step in dad-targeting is to select Men as the target gender. Next, drop down...

Facebook is making it easier for retailers to set up shop on the social network. And Shopify is helping clear the way. This week the...

Earlier this summer, Pinterest opened its platform to give developers the ability to integrate websites and apps with the popular social...

Facebook CEO Mark Zuckerberg has long disliked the idea of a dislike button, but he said today that Facebook will soon be testing an...

Stripe is making a play to be the backbone of the buy button industry. The payments processing startup unveiled a new feature Monday to...

Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number...

Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company. According to Recode, Google and Twitter are working...

Whether it’s an innocent but inappropriate posting by an intern or a sophisticated hack into your passwords — all brands face some level...

Live-streaming app Periscope no longer plays favorites in the landscape-or-portrait video argument. Today the Twitter-owned network...

Facebook has loosened the reins on its live streaming video feature, today giving access to people with verified profiles. Facebook...

Twitter’s notifications tab on the Web is displaying analytic highlights for some verified users. At the top of the tab, only on the...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...

Twitter is a powerful way for businesses to disappoint customers, alienate influencers and convince anyone never to become followers....

A little more than three years ago, Facebook made waves with their acquisition of Instagram. The 10-digit sale price was criticized by...

Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have missed...

360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...

Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...

After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format....

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...

The US Federal Trade Commission has settled charges against video gaming site and multi-channel network Machinima for deceptive...