Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...

Facebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...

Pinterest! Facebook, of course! LinkedIn! Twitter for sure! Reddit…Tumblr…InstagramSnapChatFlickrFoursquareOrkut…and on and on. It’s very...

Social intelligence company Brandwatch today introduced a new way to compare brands’ social media efforts. The company will release...

Facebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world. But it looks...

Instagram announced today that it now has 400 million MAUs (monthly active users), adding another major milestone for Facebook’s stable...

ABC’s Thursday dramas — “Grey’s Anatomy,” “How to Get Away With Murder” and “Scandal” — drive one of the biggest social media nights on...

Social media is no different from other forms of media when it comes to making clear when there’s a paid relationship. The US Federal...

‘Tis not the season. There are still 93 days until Christmas, and only the most organized of your friends and family have started...

Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a...

This week, our sister site, Digital Marketing Depot, is hosting two webcasts: Tomorrow, Tuesday, September 22, “Social Media: –Risk or...

The 2015 Rugby World Cup is underway, with 20 nations from around the world competing over the next six weeks to become the world...

Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...

360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in...

Periscope today launched Web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming...

It was only a matter of time before brands joined the emoji fun on Twitter. Twitter has been creating custom emojis (also called...

For the first time in its five-year history, Pinterest has released its user total, and it’s a big round one: 100 million monthly active...

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

Twin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...

Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...