Fahad HSep 24, 20153 min readSeniors On Social? YEP! Psychographic Targeting Hot HouseSometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...
Fahad HSep 23, 20153 min readFacebook Brings 360-Degree Video To The News FeedFacebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying 360-degree...
Fahad HSep 23, 20154 min readThe Social Media Shiny Object SyndromePinterest! Facebook, of course! LinkedIn! Twitter for sure! Reddit…Tumblr…InstagramSnapChatFlickrFoursquareOrkut…and on and on. It’s very...
Fahad HSep 23, 20151 min readBrandwatch Unveils Social Indices, A Ranking Of Brands’ Social StrengthSocial intelligence company Brandwatch today introduced a new way to compare brands’ social media efforts. The company will release...
Fahad HSep 22, 20152 min readFacebook Is Expanding Instant Articles & Washington Post Will Publish All Its Stories ThereFacebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world. But it looks...
Fahad HSep 22, 20152 min readInstagram Hits 400 Million Monthly Active UsersInstagram announced today that it now has 400 million MAUs (monthly active users), adding another major milestone for Facebook’s stable...
Fahad HSep 22, 20151 min readABC Gives #TGIT Fans Emoji Triggers For Video Trailers On TwitterABC’s Thursday dramas — “Grey’s Anatomy,” “How to Get Away With Murder” and “Scandal” — drive one of the biggest social media nights on...
Fahad HSep 22, 20151 min readFederal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro ConferenceSocial media is no different from other forms of media when it comes to making clear when there’s a paid relationship. The US Federal...
Fahad HSep 22, 20152 min readPinterest Says Pinners Are Already Planning For The Holidays‘Tis not the season. There are still 93 days until Christmas, and only the most organized of your friends and family have started...
Fahad HSep 21, 20154 min readWill Facebook’s “Empathy” Button Be Good News For Marketers?Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a...
Fahad HSep 21, 20151 min readWebinars: Social Media Compliance (Tues.); Global Content Marketing (Thurs.)This week, our sister site, Digital Marketing Depot, is hosting two webcasts: Tomorrow, Tuesday, September 22, Social Media: Risk or...
Fahad HSep 18, 20151 min readTwitter Unleashes Special Hashtag Emoji For The 2015 Rugby World CupThe 2015 Rugby World Cup is underway, with 20 nations from around the world competing over the next six weeks to become the world...
Fahad HSep 18, 20152 min readFacebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users VisitLast year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...
Fahad HSep 18, 20151 min readFacebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in...
Fahad HSep 17, 20151 min readPeriscope Adds Profile Pages For The WebPeriscope today launched Web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming...
Fahad HSep 17, 20151 min readWith #ShareaCoke, Twitter Unleashes First Branded Custom EmojiIt was only a matter of time before brands joined the emoji fun on Twitter. Twitter has been creating custom emojis (also called...
Fahad HSep 17, 20152 min readPinterest Says It Has 100 Million Monthly Active UsersFor the first time in its five-year history, Pinterest has released its user total, and it’s a big round one: 100 million monthly active...
Fahad HSep 17, 20154 min readCreating Synergy Between Social Media And SearchSocial media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...
Fahad HSep 17, 20151 min readFacebook Adds Support For Third-Party Verified Viewable Impression BiddingTwin Design / Shutterstock.com Facebook is getting on board with the move to buy digital advertising based on impressions that are served...
Fahad HSep 17, 20152 min readAdvertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study]Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...
