Most direct response and conversion-oriented marketers know that last-click attribution simply leaves too many touch points out of the...

A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...

Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account —...

Marketing Land’s SocialPro. You’ll learn actionable tactics that deliver measurable results. Secure your spot before early bird rates...

Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...

Pinterest just made it easier for customers to reach your business on Pinterest, and you don’t have to do anything to reap the benefits....

Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Facebook continues to push the Facebook shopping cart forward. Today, the social network introduced tests of two new e-commerce features,...

Creating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...

Is Facebook listening through your phone to target you with ads? No. But it is listening sometimes for other reasons, and that is causing...

Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers....

It’s a social media landslide. The Pew Research Center is out with a new social media survey this week and it finds that 65 percent of...

Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop. Your phone...

Twitter is opening up its Amplify program beyond direct publisher buys with a new option that should appeal to a much wider array of...

Focusing on international growth, Pinterest has updated its search to improve the experience for Pinners abroad. Last month, the visual...

During Facebook’s testing of Reactions emoji, Facebook will treat them just like a Like when it comes to ranking posts in the News Feed...

Facebook is finally moving beyond the Like. The social network announced today that it will begin testing six emoji to enable people to...

Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media...

Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma...

No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help...