
Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads...

Facebook’s News Feed Algorithm: A Guide To Recent Changes
It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain...

Last Chance to Enter the SocialPro Biggest Social Geek Contest
The contest ends on October 30, so play now and prove you’re the geek to beat! Enter the second annual SocialPro Biggest Social Geek...

Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs
Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...

Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter...

FTC Talks Staying Safe With Social Media Endorsements At Marketing Land’s SocialPro Event
Native advertising. Influencer marketing. Paid endorsements. Nothing’s wrong with these tactics on social media and in other marketing...

Twitter Hopes To Sell Moments & Woo More Users With World Series Ads
With user growth stagnant, Twitter is hoping to sell a new feature with old-school marketing. The social media network is launching a...

Facebook Wants To Replace The Phone Number With Your Name
Facebook wants you to forget phone numbers and replace them with Facebook Messenger. The social network announced today that it will soon...

Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation
Need business leads? But lack funds to pay for a social media advertising campaign? Hootsuite can help with that. The social media...

TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data
So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...

First Look: Twitter’s Promoted Moment For The Creed Movie
Twitter rolled out its first paid-for “Moment” on Sunday, promoting the Rocky reboot “Creed” and giving advertisers a first look at what...

Facebook Pushes Into Google Now Territory With Updated Mobile Notifications
Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style...

Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

Will Facebook’s New “Reactions” Get The Thumbs Up?
To go beyond the thumbs-up — that’s what many Facebook users have sought for years. Although one suspects that “dislike” would have done...

Twitter’s Promoted Moments Will Get Its First Test Sunday
Twitter’s Moments is getting its first advertising moment. The company announced today that it will begin testing promoted Moments on...

A Real-Time Challenge: Facebook Search Now Pulls In All 2 Trillion Posts
Facebook’s search update today can be seen as a shot across Twitter’s real-time bow. Starting today for US English language users,...

Instagram Launches Boomerang, A Standalone App For 1-Second Looping Video
Evan Lorne / Shutterstock.com Looking for a way to liven up your Instagram posts? Meet Boomerang, a new video app for creating looping,...

Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter
A new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various...
























