Bloomua / Shutterstock.com The last year in social media has been insanely busy for professional marketers all around the world. If you...

360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...

Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads...

It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain...

The contest ends on October 30, so play now and prove you’re the geek to beat! Enter the second annual SocialPro Biggest Social Geek...

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called...

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter...

Native advertising. Influencer marketing. Paid endorsements. Nothing’s wrong with these tactics on social media and in other marketing...

With user growth stagnant, Twitter is hoping to sell a new feature with old-school marketing. The social media network is launching a...

Facebook wants you to forget phone numbers and replace them with Facebook Messenger. The social network announced today that it will soon...

Need business leads? But lack funds to pay for a social media advertising campaign? Hootsuite can help with that. The social media...

So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...

Twitter rolled out its first paid-for “Moment” on Sunday, promoting the Rocky reboot “Creed” and giving advertisers a first look at what...

Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

To go beyond the thumbs-up — that’s what many Facebook users have sought for years. Although one suspects that “dislike” would have done...

Twitter’s Moments is getting its first advertising moment. The company announced today that it will begin testing promoted Moments on...

Facebook’s search update today can be seen as a shot across Twitter’s real-time bow. Starting today for US English language users,...

Evan Lorne / Shutterstock.com Looking for a way to liven up your Instagram posts? Meet Boomerang, a new video app for creating looping,...

A new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various...