Fahad HDec 21, 20151 min readFacebook Is Testing Ability To Search Within Page PostsFacebook has made major improvements to search within the last year. Last year at this time, the company re-enabled searching within...
Fahad HDec 21, 20155 min readWins And Losses From The Social Teams Of The NFLdean bertoncelj / Shutterstock.com Football has always sparked great conversations — whether it’s chatting with your family while...
Fahad HDec 17, 20151 min readPinterest Brings Price Drop Notifications To Buyable PinsPinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved. The notifications...
Fahad HDec 17, 20152 min readBuffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.lySocial media management platform Buffer is adding social customer service to its resume today, with the announcement that it has...
Fahad HDec 17, 20152 min readFacebook Opens Live Streaming Video To Brands With Verified PagesFacebook is finally giving brands the ability to stream live video. Today, the social network announced that verified Pages will now be...
Fahad HDec 17, 20153 min readSmashing Old Silos: The Necessary Integration Of Search, Social And ContentLet’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio...
Fahad HDec 17, 20152 min readSocial Media Agency Case Study, PR Psychographics Earn WSJ ArticleIn previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted...
Fahad HDec 15, 20151 min readPinterest To Open Promoted Pins For All US BusinessesThe Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy...
Fahad HDec 15, 20151 min readPinterest Narrows Ad Focus & Support To Its Two Core CategoriesA new report from the Wall Street Journal confirms what many advertisers have figured out by now: Pinterest wants to own the Retail and...
Fahad HDec 15, 20155 min readWhen Tragic News Strikes, Should Brands Adjust Their Social Media?After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an...
Fahad HDec 14, 20156 min readA Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses ProgramBloomua / Shutterstock.com In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman...
Fahad HDec 11, 20151 min readWhat Every Marketer Should Know about Social Audience EngagementUsing psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences....
Fahad HDec 11, 20153 min readFacebook Gives Page Owners Tips To Improve Their Video ProductionAny way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling...
Fahad HDec 11, 20154 min read3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer EngagementBlack Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...
Fahad HDec 10, 20151 min readFacebook’s Cost Per 10-Second Video View Ad Option Is Now Available GloballyAdvertisers concerned that a three-second video view on Facebook isn’t enough to get their message across can now explicitly ask for...
Fahad HDec 10, 20154 min readExclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth EffortsCopyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct...
Fahad HDec 10, 20152 min readFacebook Makes Another Accommodation For People With Slower ConnectionsTwin Design / Shutterstock.com Facebook’s latest News Feed update aims to make sure people with slower internet connections still have...
Fahad HDec 10, 20151 min readTwitter Says Promoted Tweets Will Be Served To Logged Out Visitorsgrowth problem, though ad revenues have shown nice growth. A new ad targeting option test released today gives marketers the ability to...
Fahad HDec 10, 20151 min readSan Francisco Advertising Agencies Targeting | Psychographic Hot HouseThere are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or...
Fahad HDec 9, 20152 min readFacebook’s Year In Review Is Heavy On Heavy NewsYear in review season is here and Facebook’s entry is big on major news. The social network parsed all the posts from its 1.5 billion...
