Facebook offers Android users iOS-like control over background location tracking
Facebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have...
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Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabil
Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added...
New-school paid social creative needs old-school teamwork to succeed
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...
Facebook Page owners will soon be able to participate in Groups
Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment...
Facebook Pages will soon be able to respond to Instagram Direct messages
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook...
Reports: Instagram advertisers stay loyal, keep spending more
Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Quora adds search-like keyword targeting, Auction Insights for advertisers
SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
Facebook pulls Research app after backlash over use of teen data
Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying...
Reddit launches cost-per-click ads
Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can...
Two months in, Facebook Attribution gets mixed reviews
In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...
Facebook launches rebranded ‘auto inventory ads,’ expands retargeting
Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Here’s how brands can leverage social investment returns in 2019
Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the...
Instagram lets marketers share posts across multiple accounts
Screenshot of Instagram’s new feature shared by Matt McGee. Instagram rolled out a new feature that gives iOS users managing multiple...
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