Twin Design / Shutterstock.com 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...

Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite...

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on...

Facebook has renewed its “Pub in Pub” interview show with a focus on Instagram. Facebook has renewed “Pub in Pub,” the series it...

Pinterest has launched updates to its movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the...

It’s a pleasure to announce that Tim Peterson has joined Marketing Land’s editorial team as our new Social Media Reporter. Tim comes to...

In this comprehensive guide from Union Metrics , you’ll learn how to develop — or improve — your social strategy, no matter the social...

To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on...

Yeamake / Shutterstock.com According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few...

With Facebook’s far-reaching impact, brands are always utilizing the social network to speak to their audience and prospects. As such,...

Starting today, brands will be getting a big data boost when it comes to their video metrics. A whole new video metrics interface will be...

Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even...

rvlsoft / Shutterstock.com Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter...

Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...

Cosmopolitan editor-in-chief Joanna Coles (right) on stage at Re/Code’s Code/Media conference. Joanna Coles is the editor-in-chief of...

In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content...

Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF...

We’ve looked at the numbers, watched the online ads and teasers, read the tweets and Facebook posts, and we’ve chosen the winners in our...

In order for a brand to succeed in the marketplace, it has become essential to have a brand ambassador strategy and program. Brand...