Report: Video ads are coming to Pinterest
Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for...
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RIP TweetDeck for Windows: App to sunset on April 15
The curtain will be falling on the TweetDeck standalone Windows app in less than a month. Twitter has announced that TweetDeck will be...
FTC continues its influencer marketing crackdown with Machinima order
Last September, the FTC settled charges against YouTube-based gaming network Machinima over failure to disclose payments to YouTube...
Tumblr looks to repair ad biz with blogless ads, sales team’s return
Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...
Feed your obsession with the latest social media marketing strategies at SocialPro
Traditional signals such as Facebook page likes and clicks don’t equate to the best customer engagement strategy. With Facebook’s News...
How to see who has shared your content on Facebook
Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free? Well,...
Facebook tests topics, allowing users to converse around specific themes
LJZ / Shutterstock.com Spotted: Facebook is working on testing a new feature that lets users converse around topics and themes of their...
Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the...
Instagram feeds to evolve into algorithmic territory. Are you ready?
A change may be imminent for Instagram users: Its feed will no longer feature familiar reverse chronological ordered photos and videos...
Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC
Last year, fashion retailer Lord & Taylor ran an aggressive and very effective Instagram influencer campaign to sell a new fashion line....
Sprout Social’s Landscape optimizes images for the social web
Social media management tool Sprout Social today announces the launch of Landscape, a free tool that allows streamlined image resizing...
The “social iceberg”: The data on 1:1 marketing may surprise you
In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....
Facebook’s Instant Articles open up to brands through Steller
Twin Design / Shutterstock.com Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced...
Why Snapchat might revoke your approved On-Demand Geofilter
Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly...
How MeUndies gets people to buy products through its Snapchat account
Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms....
17 leading social media management software vendors compared
“Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot, examines the market for social...
Is your team OBSESSED with social media marketing? Register for SocialPro and score deep discounts f
If your team is like ours, you are obsessed with optimizing, extending and creating social media marketing success. Give your marketing...
Search, social and content: Reaching digital marketing maturity
An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...
Pinterest lets brands target ads to people in their customer databases
Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...
Up close: How the new Snapchat On-Demand Geofilters work
One of the coolest things in Snapchat is the ability to add a geofilter to an image, a special stamp with the name of a place, business...
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