Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional...

Pinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013, brands and publishers have been able to pin...

If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...

For the past year, Facebook has been trying to make Facebook Messenger way more than a messaging app. It’s begun letting businesses send...

Based on data collected from millions of posts across channels like Twitter, Facebook and Instagram, this comprehensive guide from Union...

Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with...

It’s quite often that we hear of some sort of social network impersonation: your profile photo used on a newly opened account by someone...

Local commerce platform Square announced this afternoon that it was integrating Facebook advertising into its growing CRM suite that it...

Snapchat Discover publishers like Mashable and Tastemade have used the closed-captioning button to make their videos audio-optional. A...

To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

Marketing Land’s SocialPro is coming to Seattle June 20–21! SocialPro is the only conference crafted for those OBSESSED with social media...

mama_mia / Shutterstock.com Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index,...

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...

Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of...

tanuha2001 / Shutterstock.com Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s “Today” show this morning that the...

Twitter has completed the full rollout of its “new improved” timeline — the timeline that shows top tweets first, rather than showing all...