Facebook drops branded content restrictions for publishers
Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...
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Startup BetterBrand unveils its marketing platform for chat apps
No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands...
Facebook Messenger has new ways for brands to meet its 900 million users
Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...
Want consumers to be more loyal? Be more social.
With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
Facebook puts the spotlight on Live with rare Hollywood event
Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...
UK users can now buy Pinterest ads
Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising...
Merger of Experticity and ReadyPulse combines offline and online influencers
Some of the products promoted by ReadyPulse’s influencers Experticity is an influencer network that finds and supports offline advocates...
Kik opens Bot Shop to encourage more fun and engaging chat
Kik has announced a third-party development platform with the launch of its Bot Shop. Just as the name implies, the objective of the Bot...
Are longer tweets better tweets? We analyzed 4,700 tweets to find out
Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how...
Twitter will sell one-third of ads in NFL Thursday game streams
There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games...
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
3 digital marketing pros sound off on upcoming Instagram algorithm
Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
The ideal Facebook advertising structure: single objective
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...
Video ads are coming to Facebook Instant Articles
Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...
Want real results from social? Start paying.
Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...
Snapchat is testing ads that contain advertorials like listicles
AT&T is using Snapchat’s advertorial-containing ad format to run a listicle of GIFs. Snapchat’s advertising business has only been around...
Snapchat’s updated policies hint at bigger search, ad ambitions
On the same day Snapchat introduced an updated chat service, the social network updated its terms of service and privacy policy in ways...
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
In addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To...
Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at Soc
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21...
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