Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that...

No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap. To help brands...

Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce...

With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...

Facebook gathered top live video creators in Hollywood to show off Facebook Live’s latest features. Facebook did two things on Wednesday...

Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising...

Some of the products promoted by ReadyPulse’s influencers Experticity is an influencer network that finds and supports offline advocates...

Kik has announced a third-party development platform with the launch of its Bot Shop. Just as the name implies, the objective of the Bot...

Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how...

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games...

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...

Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...

Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...

Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...

AT&T is using Snapchat’s advertorial-containing ad format to run a listicle of GIFs. Snapchat’s advertising business has only been around...

On the same day Snapchat introduced an updated chat service, the social network updated its terms of service and privacy policy in ways...

In addition to being a marketing arena for listening about a brand or getting a message out, social media can also generate leads. To...

Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21...