First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
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What counts as a video view? A refresher on how social platforms calculate video ad views
This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Let Customer Reviews Drive Your Conversions
Join our experts as they discuss the hidden link between customer reviews and conversion rate optimization (CRO). They’ll show you how to...
Pinterest’s new head of engineering brings deep e-commerce experience
Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...
What marketers can do next time a major social network (ahem, Facebook) goes down
Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing...
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Instagram debuts in-app checkout for e-commerce brands
Why you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company
Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is...
Marketers say they’ll adapt to a changing Facebook
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Facebook testing features that let Pages archive and share Stories
Facebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first...
Facebook to replace relevance score with 3 new metrics in April
Facebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...
Twitter hires Google exec to head US agency development
Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google...
Facebook lost 15 million users? Marketers remain unfazed
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Expect more Instagram branded content ad opportunities in 2019
Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...
Quora intros bulk ad creation, editing
Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager....
Facebook testing new Ads Manager interface
The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new...
Top 5 Facebook creative design pitfalls to avoid
Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...
Marketers cautious about influencers’ authenticity, per new survey
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
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