Fahad HApr 1, 20192 min readFirst-party hygiene: Facebook shows users when a Custom Audience list was uploadedFacebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HMar 29, 20191 min readLet Customer Reviews Drive Your ConversionsJoin our experts as they discuss the hidden link between customer reviews and conversion rate optimization (CRO). They’ll show you how to...
Fahad HMar 21, 20191 min readPinterest’s new head of engineering brings deep e-commerce experiencePinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...
Fahad HMar 21, 20195 min readWhat marketers can do next time a major social network (ahem, Facebook) goes downLast week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...
Fahad HMar 20, 20192 min readLinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platformLinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing...
Fahad HMar 19, 20191 min readFacebook removes age, gender and ZIP code targeting for housing, employment, credit adsFacebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Fahad HMar 19, 20191 min readInstagram debuts in-app checkout for e-commerce brandsWhy you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
Fahad HMar 14, 20192 min readBig changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave companyFacebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is...
Fahad HMar 13, 20194 min readMarketers say they’ll adapt to a changing FacebookLast week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...
Fahad HMar 13, 20192 min readFacebook testing features that let Pages archive and share StoriesFacebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first...
Fahad HMar 12, 20192 min readFacebook to replace relevance score with 3 new metrics in AprilFacebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...
Fahad HMar 11, 20191 min readTwitter hires Google exec to head US agency developmentDoug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google...
Fahad HMar 8, 20194 min readFacebook lost 15 million users? Marketers remain unfazedSource: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Fahad HMar 6, 20192 min readExpect more Instagram branded content ad opportunities in 2019Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...
Fahad HMar 4, 20192 min readPinterest makes Shopping Ads self-serve, launches new Catalogs featurePinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...
Fahad HFeb 27, 20191 min readQuora intros bulk ad creation, editingReady to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager....
Fahad HFeb 26, 20192 min readFacebook testing new Ads Manager interfaceThe campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new...
Fahad HFeb 26, 20194 min readTop 5 Facebook creative design pitfalls to avoidFacebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...
Fahad HFeb 20, 20192 min readMarketers cautious about influencers’ authenticity, per new surveyInfluencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free,...
