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Your brand refresh: What should you expect from social?
Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Instagram’s algorithmic feed will officially roll out over the next month
Neirfy / Shutterstock.com Your Instagram feed is officially about to change. Instagram announced in March that it would test having an...
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...
Pinterest’s “Pin it” button changes its name internationally
Pinterest’s “Pin It” is no more. The button has changed its name to something a tad more recognizable across the globe: “Save.” This...
Twitter’s throwing the doors to its pre-roll video ad biz wide open
Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll...
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday...
Facebook’s DeepText has “near-human” understanding of people’s posts
Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to...
Official: Instagram adds business profiles, will tell brands how many times their organic posts are
No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on...
New Twitter features can boost brand engagement
But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...
Pew Research: 62 percent of US adults get news from social media
Pew Research Center has come out with its newest survey, reporting that 62 percent of US adults are getting their news on social media....
Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
A marketer’s first month as a Snapchat user
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Report: Bye-bye, Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Instagram building business features to enhance the brand experience
Instagram is running some tests with small groups of users that will give the photo sharing site a boost, particularly for business...
Official: Twitter will stop counting media & usernames against 140-character limit
tanuha2001 / Shutterstock.com Your tweets are getting a little more breathing room. Twitter has confirmed plans to stop counting media...
5 effective ways to reach customers through live streaming
A recent SocialMediaToday.com infographic reported some pretty remarkable statistics about video consumption and live streaming. Among...
Facebook responds to Senate inquiry on Trending Topics
The allegations regarding Facebook potentially manipulating the Trending Topics have caused quite a stir, and the story isn’t over. After...
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