
Report: What marketers can learn from the biggest brands on Instagram
What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique...

New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has been the complexity of the platform and the inability for businesses to adapt....

Pinterest tries to one-up Amazon with new shopping features like AI-enabled search
Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has a long way to go; until today, it didn’t...

LinkedIn starts officially auctioning off its desktop banner ads
Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...

Facebook is getting closer to putting ads in Live videos
Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...

Where Instagram and Facebook advertising converge and where they differ
tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...

Customer experience in the age of disloyalty
This return flight, like my departure, was provided by one airline but “operated” by another. In total, I was graced with flight numbers...

Instagram advertising: What’s working? Part 2
Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...

Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories...

Report: Facebook signs major deals for its live streaming service
Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document...

6 top takeaways from the Brands Talk Social Media #SocialPro keynote
When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,” said...

Twitter launches Engage, a companion app to provide stats on audiences
rvlsoft / Shutterstock.com Want more actionable insights from your Twitter participation? The company wants you to have it too. Today,...

Twitter, Vine extend video lengths and hint at new video revenue
Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at...

Tumblr’s live video strategy is syndicating services like YouTube and YouNow
People will be able to cross-post their live streams from YouTube, YouNow, Kanvas and Upclose to Tumblr. No, Tumblr isn’t rolling out its...

10 ways to increase your social media engagement like never before
You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most...

Facebook’s web app-like Canvas ads can now run as organic Page posts
Facebook’s web app-like Canvas posts can contain interactive photos and autoplay videos. Facebook has a new weapon in its arsenal in the...

Facebook keynote opens Marketing Land’s Social Pro conference
Good morning from beautiful Seattle! We’re at the Bell Harbor Convention Center today, overlooking Elliott Bay, for the start of...

Twitter advertisers to get stats on video performance
A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the...

Facebook makes it clearer when an Instant Article is an advertorial
You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some...
























