
Facebook video metrics get granular with demographic, share & live engagement data
It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this...

Will Twitter address its harassment issue?
This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and...

Pinterest adds impression-based buys to its ad auction
rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...

How long has it been since Facebook changed its news feed algorithm?
Facebook tweaks its news feed algorithm pretty often. How often? In a six-week span between late June 2016 and mid-August 2016, Facebook...

Facebook’s changing the news feed again to make it more “informative”
Twin Design / Shutterstock.com It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is...

Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had...

Facebook is blocking ad blockers on desktop, but not on mobile
Alexey Boldin / Shutterstock.com Facebook cares about consumer choice until that choice conflicts with its business. On the one hand,...

Twitter will open its storytelling product, Moments, to everyone
Twitter wants people stitching together stories on its platform, too. A week after Instagram introduced its almost-identical version of...

Facebook organic reach is down 52% for publishers’ Pages this year
Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the...

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate market
Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her...

Instagram is using an algorithm and Facebook data to sort its new Stories feed
Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

How Facebook is stepping up its whack-a-mole war against clickbait now
There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably...

Twitter’s newly incentivized conversational ads could help its pricing problem
If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

Official: Facebook launches new layout for Pages
It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have...

A Snapchat Story showing the (few) differences with Instagram Stories
It’s easy to mock Instagram for photocopying Snapchat’s Stories product to the point of even copying its name. But I already did that....

Instagram Stories is latest example of Facebook Inc. copying Snapchat
Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...

Facebook tests monetizing live video with mid-roll ads
Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll...

Twitter will hand out awards to spark advertiser interest, investment
There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With...

Elon Musk and the rise of the social executive
Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over...
























