Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...

Facebook is changing the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and...

Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first...

Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. For years, Twitter and Facebook have been trying to one-up each other as the...

Download this guide from Oracle to up your game on social media — become more aligned with your customers and followers and create a...

App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising...

Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...

Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook...

lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new”...

rvlsoft / Shutterstock.com Twitter is tackling its harassment concerns by making changes to the user experience. Today, the company...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features. This time that...

After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...

social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be...

Facebook is trying to make Messenger bots more active, but in a reactive way. On Monday, Facebook announced that it’s restricting how...

Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands...