
Optimizing your blog for the social and mobile reader
These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...

Facebook Messenger adds buy button, native payments and links bots to Facebook ads
Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Instagram adds the ability to hide offensive & inappropriate comments
The internet is a beautiful beast that has brought about connectivity, information and far too much to list in a single post. But for all...

Twitter rolls out an app for Amazon’s Alexa voice assistant
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app...

Facebook Lookalikes go global with new update
Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new...

Facebook makes it easier for brands to cross-post videos produced by publishers
Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

LinkedIn conversion tracking is here! 4 things you need to know
Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
scyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...

Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
Snapchat has decided to stop producing daily Local Stories that curate the photos and videos people publicly post in a given city into a...

eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...

Influencer marketing: You’re doing it all wrong
At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...

How social is revealing a new world for the travel industry
But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

Twitter’s Periscope tests adding pre-recorded video, graphics to live broadcasts
Periscope appears to be stepping up its live streams’ production quality in order to keep step with Facebook Live. On Thursday, popular...

Periscope gets monetized: New Twitter functionality makes brands money
With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an...

Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...

With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

Pinterest will target ads to people who click on, save brand-related pins
Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or...
























