Fahad HSep 27, 20163 min read5 Ws of the sharing economy: How social data gives marketers a competitive edgesharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...
Fahad HSep 27, 20163 min readThe truth behind McDonald’s ice cream conspiracy theory and other brand mythsConspiracy theories can be fun. Why haven’t humans been back to the moon since 1972? How could one person have possibly written all of...
Fahad HSep 27, 20162 min readFacebook’s advertiser count surpasses 4 million brands, with 20% buying video adsBack in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
Fahad HSep 26, 20164 min readWhat marketers can learn from governments on socialAs marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...
Fahad HSep 26, 20163 min readWith Spectacles, Snap Inc. eyes augmented reality future, raw reality presentSnap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but...
Fahad HSep 23, 20161 min readFacebook acknowledges discrepancy that had overstated a video view metricIn a lengthy Facebook post, Mr. Fischer chalked the error up to an invalid equation that generated the metric. The metric should have...
Fahad HSep 22, 20162 min readIs interest targeting the future of marketing?Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....
Fahad HSep 22, 20161 min readTwitter’s app install ads go native inside its ad networkrvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Fahad HSep 22, 20162 min readInstagram now has more than 500,000 active advertisersA year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...
Fahad HSep 22, 20161 min readDark social dominates holiday sharing [RadiumOne data]A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...
Fahad HSep 21, 20161 min readWhich social marketing tools support Twitter’s expanded tweetsOn Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its...
Fahad HSep 21, 20164 min readFacebook wants to show brands how its ads measure up against TV, othersOn Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...
Fahad HSep 20, 20165 min readCan an ad-free, subscription-based social network exist?Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...
Fahad HSep 20, 20163 min readFacebook’s new retail ads show in-store product availability, can be aimed at likely visitorsFacebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...
Fahad HSep 19, 20162 min readTwitter’s relaxed character limit doesn’t apply to ads, but there’s a workaroundIt’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...
Fahad HSep 16, 20163 min readInstagram’s redesigned call-to-action button gets more clicks for gaming brands, new featuresInstagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...
Fahad HSep 16, 20161 min readPinterest streamlines Promoted Pin process with new Promote buttonPinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go...
Fahad HSep 15, 20162 min readTwitter now lets brands say when they’re available to respond to tweetsrvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...
Fahad HSep 15, 20163 min read4 solutions to dial in your Facebook attributionTwin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...
Fahad HSep 15, 20164 min read6 quick steps to jump-start your influencer marketing programFirst things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...
