sharing economy is so deeply entrenched in major industries and consumers’ lifestyles that it’s almost hard to remember life before Uber...

Conspiracy theories can be fun. Why haven’t humans been back to the moon since 1972? How could one person have possibly written all of...

Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own...

Snap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but...

In a lengthy Facebook post, Mr. Fischer chalked the error up to an invalid equation that generated the metric. The metric should have...

Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them....

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...

A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...

On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its...

On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...

Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...

It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...

Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...

Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go...

rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.”...