Fahad HOct 13, 20161 min readGet the most from your social media campaigns this holiday shopping seasonIn this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing...
Fahad HOct 13, 20161 min readPinterest’s monthly user base hits 150 million people, up 50% from last yearI AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...
Fahad HOct 13, 20164 min readTracking the confusing reality of the cross-social experienceI found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the...
Fahad HOct 13, 20164 min readFacebook will rank Audience Network publishers’ ad slots, price them accordinglyIf the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...
Fahad HOct 12, 20161 min readHow Facebook is dealing with ads overcrowding the News Feed, explained in 42 secondsSome time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...
Fahad HOct 12, 20163 min readWhat marketers should know about Instagram’s latest tests and rolloutsChukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...
Fahad HOct 11, 20162 min readFacebook tests ads in Groups, potentially easing ad load issueMore than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....
Fahad HOct 11, 20163 min readYour most effective marketing assets may be hiding in your fans’ social activityThere’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...
Fahad HOct 10, 20162 min readWorkplace by Facebook opens to organizations across the globeMore than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook...
Fahad HOct 10, 20166 min readSnapchat’s latest Stories tab redesign adds post-roll ads, playlistsSnapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...
Fahad HOct 7, 20161 min readInstagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by restEvery day, more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the...
Fahad HOct 7, 20162 min readFacebook’s new Events app could be a Trojan Horse rival to Google CalendarFacebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...
Fahad HOct 6, 20164 min readPaid search vs. paid social: how to design the ideal marketing mixQuite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...
Fahad HOct 3, 20167 min readWhat brands should know about Facebook’s new and upcoming average watch time metricsYou already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...
Fahad HOct 3, 20163 min readTackling social media mythsJust look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...
Fahad HSep 30, 20162 min readClinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount coThe hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an...
Fahad HSep 30, 20165 min readUp close at SMX: Using paid search and social togetherFrom left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
Fahad HSep 28, 20161 min readTwitter officially opens up Moments to everyoneToday Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social...
Fahad HSep 28, 20162 min readTwitter now lets brands advertise only to potential site visitors likely to become customersIf you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or...
Fahad HSep 28, 20161 min readActive on Periscope? Become a VIPTwitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively...
