Get the most from your social media campaigns this holiday shopping season
In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing...
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Pinterest’s monthly user base hits 150 million people, up 50% from last year
I AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...
Tracking the confusing reality of the cross-social experience
I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the...
Facebook will rank Audience Network publishers’ ad slots, price them accordingly
If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...
How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...
What marketers should know about Instagram’s latest tests and rollouts
Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...
Facebook tests ads in Groups, potentially easing ad load issue
More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....
Your most effective marketing assets may be hiding in your fans’ social activity
There’s proof. When your customers come across customer-generated content during their web journey, the average order value increases by...
Workplace by Facebook opens to organizations across the globe
More than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook...
Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...
Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Every day, more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the...
Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about nine percent of...
Paid search vs. paid social: how to design the ideal marketing mix
Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...
What brands should know about Facebook’s new and upcoming average watch time metrics
You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...
Tackling social media myths
Just look at social media. Google can’t leave its algorithm alone; ad blockers are everywhere (with Facebook now blocking them); Twitter...
Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount co
The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an...
Up close at SMX: Using paid search and social together
From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
Twitter officially opens up Moments to everyone
Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social...
Twitter now lets brands advertise only to potential site visitors likely to become customers
If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or...
Active on Periscope? Become a VIP
Twitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively...
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