Today, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts of...

Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To...

Evan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a...

If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The...

“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...

Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control...

Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me. I’ve always...

Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...

Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out...

Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it...

Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers...

Snapchat is finally stepping up its search game. On Thursday, Snapchat began rolling out an update to its mobile apps that makes its...

In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new...

This Social ROI Template from Tracx will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social...

If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On...

Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all-in-one management suite for...

In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state...

Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily...

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...