By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...

Of course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday, Snapchat...

With the brouhaha about fake news and the significant impacts it’s making, Facebook has come out with two algorithm updates, one of which...

Snapchat is launching a new Facebook-inspired ad platform. While it has had an API since 2016, today marks its official opening of...

This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my...

After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...

Inmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...

Twitter’s NFL live streams averaged 265,800 viewers per minute across all 10 Thursday Night Football games that aired on the social...

As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook...

Move over, Facebook Trending. Twitter’s own revised style of trending stories has been announced today. Called Explore, the objective of...

Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...

Facebook is currently testing a feature that appears to be a dagger in the chest of Snapchat. Reported by Business Insider, Facebook is...

Facebook is constantly refining their Trending tab. Today, the company announced a number of refinements that build upon the evolving...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a...

Recently, Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle....