Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time...

Influencer marketing platform Mavrck has published a many informative statistics for marketers who are using Facebook to speak to their...

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...

In its early days, Pinterest was described as a “social scrapbooking” or photo-sharing site. CEO Ben Silbermann has called it a “catalog...

In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or...

Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that...

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days. To give publishers and others more...

tanuha2001 / Shutterstock.com With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to...

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away...

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl...

Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads!...

We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers...

Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s...