So how do you get heard? Well, last year, 86 percent of brands used influencer marketing in some capacity. Working with people who...

Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad...

Twitter continues to step up its attempts to stamp out abuse on its platform. After adding an option for people to block tweets...

Chatbots have cropped up as a way for marketers and media companies to push out content posted elsewhere. Just as a brand’s how-to...

2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media...

86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to...

In its second acquisition announcement in two weeks, social media management platform Hootsuite said this week that it has purchased...

LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...

A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of...

For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services...

Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the...

Do you find Snapchat confusing? Not sure why anyone would even use Snapchat at all? Don’t worry. Marketing Land has you covered. Here’s...

Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

You might have read Facebook CEO Mark Zuckerberg’s nearly 6,000-word manifesto on global community. It’s partly a response to the crises...

Last week, Facebook formally entered the recruiting market. The company announced Jobs on Facebook, a new tool for small businesses (and...

If Snap’s Spectacles were more than a marketing ploy to exhibit how hyped people are on Snapchat, then Snapchat’s parent company needs to...

by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing....