social consumer market insights professionals (or social CMI), you may be wondering exactly what the social CMI does. First and foremost,...

It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds. After...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

Influencer marketing is one of the most exciting marketing tactics brands are using today, uniting branded content development with the...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially...

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new...

Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results...

At least they changed the name this time. On Thursday, Facebook Messenger officially rolled out its copy of Facebook’s copy of...

That being said, there is some movement toward social, and it offers an exciting glimpse of what’s coming. For one, consumers will have...

Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.”...

Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing...

A month after Pinterest teased how it will bring its visual search engine to the real world, the social network/search engine is...

Five months after enabling anyone to create a Moment, Twitter will now show these Moment makers how many times people have seen the...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a...

Playing off the now popular ‘zoom in’ meme, the tweet includes an image of the brand’s iconic pancake stack and directs followers to zoom...

The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....