Fahad HJun 3, 20192 min readTwitter buys Fabula AI, machine learning start-up that can detect network manipulationTwitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join...
Fahad HMay 31, 20194 min readWhat will happen to influencer marketing if Instagram ‘Likes’ go away?In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram...
Fahad HMay 29, 20191 min readLinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisitionLinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Fahad HMay 29, 20193 min readFacebook gives game developers new ad options within Audience NetworkFacebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...
Fahad HMay 28, 20192 min readTime spent on Facebook, Snapchat remains flat, but Instagram sees growthSource: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged...
Fahad HMay 28, 20196 min readHow to maximize social media traffic to your siteHow good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Fahad HMay 23, 20196 min readFacebook Ads Manager issues are causing major headaches for advertisersLast November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...
Fahad HMay 22, 20191 min readLinkedIn company Pages now show Sponsored Content ad historyLinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab...
Fahad HMay 17, 20192 min readTurns out some groups axed by Facebook for content violations were actually hackedA Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated...
Fahad HMay 16, 20194 min readAdvertisers seeing dwindling results with Facebook’s 1% Lookalike AudiencesFacebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...
Fahad HMay 14, 20193 min readFacebook warns advertisers ‘Clear History’ tool may impact ad targetingFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...
Fahad HMay 14, 20195 min read7 best social media monitoring tools for any businessPeople have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
Fahad HMay 9, 20192 min readInstagram launches @shop account to boost interest in shoppable postsInstagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on...
Fahad HMay 7, 20192 min readFacebook gives small businesses new advertising and engagement toolsFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...
Fahad HMay 6, 20191 min readFacebook updates video ranking algorithm to surface content that users routinely seek outFacebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly,...
Fahad HMay 6, 20192 min readInstagram influencers posting 150% more sponsored content than a year agoOnce upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and...
Fahad HMay 2, 20191 min readSpotify is testing voice-enabled ads that let listeners command engagementSpotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...
Fahad HMay 2, 20192 min readFacebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimizationFacebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Fahad HMay 1, 20192 min readBrands take heed: Facebook is putting Groups at the center of its appFacebook CEO Mark Zuckerberg said Facebook is making communities on the platform as central as friend connections, putting Groups at the...
Fahad HMay 1, 20192 min readFacebook Messenger to get new lead gen templates, appointment bookingMessenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
