Fahad HApr 19, 20173 min readMaximize your business’s Twitter impacttanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...
Fahad HApr 19, 20171 min readIn-stream video ads have arrived on TwitterAs more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream...
Fahad HApr 19, 20172 min readFacebook now lets businesses match user IDs across Messenger and their own apps, sitesBoring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your...
Fahad HApr 18, 20172 min readFacebook’s renamed analytics tool now tracks Pages, in-store purchasesTwo years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...
Fahad HApr 18, 20171 min readWatch: Facebook previews its first social VR product, Facebook SpacesLast year at its annual developer conference, Facebook teased what the social network could look like in virtual reality. On Tuesday at...
Fahad HApr 18, 20178 min readFacebook Messenger makes chatbots easier to find and use with new Discover tab, Chat ExtensionsThere are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging...
Fahad HApr 17, 20171 min readTapInfluence adds tool to automatically check influencers’ posts for FTC complianceInfluencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a...
Fahad HApr 13, 20173 min readWhat to do if President Trump calls out your brand on Twitter“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...
Fahad HApr 13, 20172 min readInstagram Stories tops 200M daily users, now bigger than SnapchatEight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200...
Fahad HApr 12, 20173 min readSnapchat will tell brands how many people saw their ads, then visited their stores, restaurantsIn the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s...
Fahad HApr 10, 20172 min readTwitter’s latest ad format turns Periscope hearts into branded onesTwitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...
Fahad HApr 10, 20172 min readFacebook changes some measurements for Pages’ organic videosIf you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...
Fahad HApr 10, 20171 min readFacebook now has more than 5 million monthly advertisersFacebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...
Fahad HApr 10, 20173 min readWhy it’s time to say goodbye to the ‘r’ in influencerIt’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...
Fahad HApr 7, 20171 min readFacebook adds new Estimated Daily Results report, upgrades Delivery InsightsOne of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...
Fahad HApr 7, 20171 min readFacebook adds email signup & Page Like call-to-action buttons to Instant ArticlesFacebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...
Fahad HApr 7, 20174 min readIs Snapchat’s bubble about to burst?161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....
Fahad HApr 7, 20171 min readTwitter officially opens direct messages to chatbots“Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger,...
Fahad HApr 6, 20175 min readSnapchat ads take closer aim with new retargeting-lite, goal-based bidding optionsIf advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...
Fahad HApr 6, 20171 min readTwitter Lite launches to serve slow broadband networks and expensive data plansTwitter Lite, a new experience to address the needs of users who may have limited bandwidth and storage capacity, has launched. If you’re...
