tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity,...

As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream...

Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your...

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

Last year at its annual developer conference, Facebook teased what the social network could look like in virtual reality. On Tuesday at...

There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging...

Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a...

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When the leader of the free world spends 140...

Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200...

In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s...

Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...

If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement...

Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...

It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me...

One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...

Facebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...

161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

“Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger,...

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...

Twitter Lite, a new experience to address the needs of users who may have limited bandwidth and storage capacity, has launched. If you’re...