
Turn customers into brand advocates with a review response strategy
This guide from Brandify contains flows that will help you maximize customer engagement and start building long-term relationships with...

Snap Ads Max Reach is Snapchat’s version of the home page takeover
Snapchat has quietly been pitching advertisers on a way to reach everyone in the US who views a Story on a given day. Earlier this year,...

Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five...

Someone reposted your Page’s Facebook video? You can now take some of their ad $
Publishers, Page owners and video creators can now make some money when their copyrighted videos are reposted by other Facebook users....

Facebook pixels get upgrade to track actions & page data
The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends...

What is the value of a ‘Like?’
I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often...

Facebook begins retargeting potential travelers with ads featuring flight info
tanuha2001 / Shutterstock.com Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might...

Facebook Spaces & the risky virtualization of retail
During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia...

Fohr Card launches a service to identify bots that follow Instagram influencers
The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and...

What marketers should know about Twitter’s Q1 2017 earnings
Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first...

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
Twitter released its first quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is...

Facebook tests its News Feed with a new form of Related Articles
Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related...

5 ways to monetize your social media followings
tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has...

Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s...

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2
LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and...

Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off
Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the...

LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
George Dolgikh / Shutterstock.com Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner...

Facebook’s F8: Everything you need to know [Podcast]
So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and...

Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform...
























