
FAQ: Everything Facebook has admitted about its measurement errors
To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...

Pinterest will use image recognition to target ads, including in Lens results
To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...

Twitter co-founder Biz Stone returning to company to help ‘guide culture’
Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be...

Facebook admits its 10th measurement mistake since September
Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement...

Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
Instagram has copied Snapchat’s _____ feature that _________. On Instagram, the feature is called ______. (Sorry, I forgot to fill in my...

Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses
Less than a week after a drab earnings report, Snapchat is polishing its ad product portfolio and making a shiny new addition. Snapchat...

Start Listening! 7 Real-World Tips for Better Social Engagement
Why do brands still struggle with social media? It’s complex: new social networks and touch points are constantly emerging, it’s hard to...

Snap bought a company in March and product updates hurt user growth, per new filing
A day after posting a disappointing first-quarter earnings report, Snap Inc. released a regulatory filing that offered more details about...

Survey: Only 24 percent of SMBs seeing positive ROI on Facebook
Dozens of small business surveys have shown high levels of Facebook adoption, as well as high demand for social media marketing. However,...

What marketers should know about Snap’s Q1 2017 earnings report
Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough....

How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the...

Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
Last month, 16-year old Carter Wilkerson from Reno, Nevada, tweeted Wendy’s, asking how many retweets it would take to win a year’s worth...

Snapchat copies Instagram’s Boomerang with looping snaps
Now it’s Snapchat’s turn to do the copying. On Tuesday, Snapchat rolled out its version of Instagram’s Boomerang feature that plays...

Pinterest’s object-recognizing Lens feature now scans QR codes, too
Welp, QR codes are a thing again. Snapchat’s spin on the QR code has popularized the bar code’s ugly offspring to the point that...

Social shopping: How to use social media analytics to quantify purchase intent
tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...

Up close with Facebook’s Frame Studio
Facebook’s new Frame Studio tool allows anyone to make frames that can be superimposed on top of pictures taken with the Facebook camera...

Facebook Lead Ads just got a whole lot more useful with offline conversion data
Facebook Lead Ads just got a whole lot more accountable by enabling campaign integrations with offline systems such as CRMs, POS or call...

Snapchat rolls out self-serve platform for its vertical video ads
Snapchat is officially wide open for business. On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it...

The most important thing to know about Facebook’s ad load problem
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can...
























