New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...

The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugi...

Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores....

With the proliferation of ad types, goals and things you can actually achieve on Facebook, the options and best practices can get...

Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...

It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...

Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat...

Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads,...

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites....

It’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped,...

Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re...

Fotos593 / Shutterstock.com Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could...

Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the...