Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively...

increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...

Facebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will...

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...

Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...

The self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...