Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the...

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to...

Facebook, Google and Twitter have all found themselves unwitting players in Russia’s effort to disrupt and influence the 2016 election....

An article appearing in The Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed”...

Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming...

“Happening Now” is launching with sporting events and will make it easier to find tweets about events happening in real time....

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google...

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

Facebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...

If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...

highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the...

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well,...

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...