Attend this webinar and learn: social strategies that drive loyalty and advocacy throughout the customer journey. social customer service...

Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make...

Snapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...

I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to...

LinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....

Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is...

Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs)...

The findings are part of a survey conducted via phone by the Pew Research Center, polling 4,971 Americans to determine which social media...

People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...

With a lot of unsold inventory and not enough advertisers to buy it, Twitter is trying to address its demand dilemma. Over the summer,...

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280...

You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content...

As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its...

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...

think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard...

Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...

Twin Design / Shutterstock.com Brands can easily run informal focus groups on Facebook now. On Friday, Facebook rolled out a polling tool...

Ninety-five percent of consumers trust recommendations from others — even people they don’t know — over branded content. That statistic...