Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent...

Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two...

Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic...

Trying to explain to people why the repeal of net neutrality is an important issue is like trying to force-feed brussels sprouts to a...

Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

Twitter announced this morning that Chief Operating Officer Anthony Noto was resigning to become CEO “at another company.” That company...

In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of the world’s top brands, 14 had items with...

A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service...

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being...

Personally, I’m hoping for a kitten and a lottery win. But as for the world of social media — if 2017 is anything to go by, it’ll be full...

Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content...

Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing...

If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a...

New Year’s resolutions typically adhere to some form of self-improvement. People pledge to stop smoking, stop drinking soda, stop...

As of yesterday, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), originally passed in mid-2017. It...

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...